How to Promote Your Business on a Small Budget

Marketing   1 comment  

What is the best way to promote your business on a Small Budget?. How can you advertise your business and get your name in front of potential prospects when money is tight or you're just starting up? Promoting a business is an ongoing challenge for small business. Advertising and marketing strategies will help your business find new customers.

1) Plan Your Marketing.
You will waste precious time and money if your marketing activities are random. How big or small your budget is to define your marketing strategy. You can find them on twitter, google, facebook, youtube and Instagram. Start by identifying who your best prospects are, and then determine the best way to reach them. Do you want to start promoting your business to them, you have to create a market plan (on a small budget) and attracting clients and customers.

2) Set up your Website.
Having a working website is important for marketing a business. Depending on what you sell, your website and business tools and business information source for your customers. If you don't have a website, get one set up. You have to use a domain, templates and website tools make it easy to create a basic website.

3) Social Media Marketing.
Set up your business profile or page on social media marketing such as Facebook, Twitter, Youtube and Instagram. Be sure your business profile includes a good description. It is a very easy way to promote your business.
Post interesting information and pictures to your social media accounts. The information or products photos should be interesting to your customers. Tips on how they can improve business or special offers are likely to get the most likes and shares.

4) E- mail Services
Sign up for an email service and send an email newsletter and product offers/ discounts to customers. If you don't have anything to give away, try to a sign up for email services. An email service makes it easy to manage your business marketing.

5) Brokering service or Affiliate marketing
Use other people to sell your product or service. Selling your products yourself, resellers or people who will generate leads for you in return for a commission on sales. Be your pricing structure allows for the fees or commissions you will have to pay.

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