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Social Media for a Business

Chances are, you are already considering to have a social media presence for your newly-established business - and it is a wise business move! With the rise of technology, social media has progressively become an integral part of everyone’s life.

It doesn’t matter if you own a small company or a big one, you have to have a social media presence to connect with your customers, increase your brand visibility and not to mention, boost your sales.

With the help of social media, you can definitely take your business to the next level. But before you dive into social media marketing to reach your target audience or drive sales, it is important to identify which platform is going to be a suitable and profitable one for your business. For your convenience, we are shedding light on the top social media platforms.

Facebook

It’s no secret that Facebook is used by a million business owners to connect with their audience and to expand their business. Today, there are more than just a billion active users on Facebook, which makes it a widely used platform.

Whether your business goal is to build brand awareness or increase traffic and sale, it is safe to say that Facebook is the right place to share your stories and business updates with the right people at the right time. So, if you want to reach to a specific group of people, you should invest in Facebook ads. With the help of Facebook ads, you can deliver your content to your target market, which can drive people to take action. Moreover, you can use Facebook marketing tools to find out how successful your marketing campaign was.

Instagram

Instagram has proven to be a tremendously beneficial platform for the people who want to gain followers on their business profile through visual expressions. It is a platform that helps in expanding your business fast. So, make sure you make the most of its organic way of marketing to increase the reach of your page and posts.

This platform is an incredible opportunity for businesses which have no budget for advertising. But, in case, if you are not able to make the most of Instagram marketing, then you should consider trying influencer marketing.

YouTube

YouTube is another popular and widely used social media platform. It allows independent creators and different brands to upload their videos. Most of its users make the most of this platform to showcase their products and give detailed information about their brand through attractive, creative and interactive videos. Some brands even use this platform to optimize their videos in order to grow their organic views.

Google is its parent company, allows YouTube to access to Google’s advertising platforms. So, make sure you take advantage of YouTube advertising to grow your business. Even you can use this platform to answer the frequently asked questions in the form of a video. The best thing about this social media channel is that its streaming works smoothly. But, if video streaming is taking up most of your time, then make sure Internet Packages to access good internet service.

LinkedIn

LinkedIn is, without a doubt, the best platform to build a professional network. If you are a business owner who wants to target people with specific job titles or businesses, then LinkedIn will prove to be an effective platform for you!

In case, you are looking for people and brands to employ and collaborate with, LinkedIn is the right place to make useful connections and reach to your target audience in no time.

Now that you know about the most popular social media sites to grow your business, it’s time to take a look at how you can use these social media sites to achieve your desired results.

Create content that sells

It is pointless to use social media sites to boost your sales if you cannot create content that sells. Trying to create content that clearly tells your brand story can take your brand to a whole new level. Remember, with creative and interesting content, the audience is likely to engage.

Learn how Facebook and Instagram algorithm work

You need to learn how Facebook and Instagram algorithm work so that you can have an idea of the time your post appears in your user’s newsfeed. So, if you genuinely want your content to make an impact on your audience, it is important to understand the role of algorithms.

Focus on your customers

Social media marketing strategies only work when you focus on the public eye. Start noticing the likes and dislikes of your audience. This way, you will be able to post content that wins the attention of your customers. When you go out of your way to make your customers happy by fulfilling their needs, they are likely to support your business by recommending your products or services to their friends and family.

Stay up-to-date

SEO is something which has been changing continuously with passing time. The same is the case with social media marketing strategies. So, make sure that you stay up-to-date in order to make the most of these strategies to give your brand that extra push it needs.

Stay on top of the Marketing Game

Once a business starts generating enough revenue, most owners of the company would pay less attention to the marketing aspect or you’d notice that they post content on their social media accounts once in a blue moon. What they don’t realize is the fact that social media plays a crucial role in attracting a large number of customers and retaining the existing ones.

If your consumers don’t find helpful content on your social media platforms, they are likely to go to your competitors. So, make sure attention-grabbing content is posted regularly to maintain the customers you already have.

Ending note

All in all, using the right platforms and applying the most effective techniques will surely pave the way for your business’ success. article submission, make sure you set the marketing goals to make your business visible to the world.

Source: from ArticlesFactory

Marketing

How to Promote Your Business on a Small Budget

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What is the best way to promote your business on a Small Budget?. How can you advertise your business and get your name in front of potential prospects when money is tight or you're just starting up? Promoting a business is an ongoing challenge for small business. Advertising and marketing strategies will help your business find new customers.

1) Plan Your Marketing.
You will waste precious time and money if your marketing activities are random. How big or small your budget is to define your marketing strategy. You can find them on twitter, google, facebook, youtube and Instagram. Start by identifying who your best prospects are, and then determine the best way to reach them. Do you want to start promoting your business to them, you have to create a market plan (on a small budget) and attracting clients and customers.

2) Set up your Website.
Having a working website is important for marketing a business. Depending on what you sell, your website and business tools and business information source for your customers. If you don't have a website, get one set up. You have to use a domain, templates and website tools make it easy to create a basic website.

3) Social Media Marketing.
Set up your business profile or page on social media marketing such as Facebook, Twitter, Youtube and Instagram. Be sure your business profile includes a good description. It is a very easy way to promote your business.
Post interesting information and pictures to your social media accounts. The information or products photos should be interesting to your customers. Tips on how they can improve business or special offers are likely to get the most likes and shares.

4) E- mail Services
Sign up for an email service and send an email newsletter and product offers/ discounts to customers. If you don't have anything to give away, try to a sign up for email services. An email service makes it easy to manage your business marketing.

5) Brokering service or Affiliate marketing
Use other people to sell your product or service. Selling your products yourself, resellers or people who will generate leads for you in return for a commission on sales. Be your pricing structure allows for the fees or commissions you will have to pay.

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Free Keyword Tool, Generate More Suggestions - Google keyword planner , Ubersuggest ....

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keywords are very famous word among bloggers. Everyone knows that is the best and free path to rank your blog.but this, not the main method. I know every blogger wish is to get high rank to his/her blog. today we are going to show free keyword finding tools. You can use this tool for free.let's see what are they !!
1) Google keyword planner

Google keyword planner is a very famous tool. but it's not good for me. it provides more accuracy details on the web. Google keyword planner is a part of the Google Adwords advertising platform. It allows users to research and analyze lists of keywords for use in pay-per-click campaigns.
but if want use this tool you must create ads campaign before the move to the Google keyword planner.

2) keywordtool.io

This website is the best alternative for google keyword planner.it has a very easiest interface to use. there is a lot of option to find the best keywords. for example, if you want to find a keyword in youtube just click the youtube tab and find it.you can filter it By Type

By Country

Keyword Planner - is a tool created for advertisers and is not meant for content creation or SEO. Yes, it does contain valuable data about keywords such as competition, suggested bid, average monthly searches, etc.
But, at the same time, it will hide profitable long-tail keywords with thousands of monthly searches that can be used to create content for your website. Some digital marketing professionals think that it is done on purpose and helps Google to increase the competition and cost-per-click for a limited number of keywords.

3) Ubersuggest

Ubersuggest is the most powerful tool.it's helps you generate keyword ideas for your content marketing strategy and production. there are a lot of options for bloggers.and you can find your competitors details as well.
1) Domain Overview
Ubersuggest allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge.
3) Top SEO Pages
With the top SEO pages report, you can discover which of your competitor’s pages are ranking for popular organic keyword phrases and which ones are loved by sites like Facebook.
4) Keyword Suggestions
you’ll get hundreds of suggestions from our free keyword tool. You’ll also see volume, the competition, and even seasonal trends for each keyword.
And to make things a bit easier we generate a list of keywords for you based on what is working for your competitors and based on what people are typing into Google.
5) Content Ideas
Knowing what to write about can make or break your content strategy. Dive deep into the top-performing content pieces for any given keyword so you can write about topics that people are actually interested in.
6) Backlink data
you can see the exact content in your space that people are linking to. You then approach each of these sites and ask them to link to you.
This is all you need to come up with an action plan for improving your link profile and understand which links will have the most impact on your rankings

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Marketing

How to get youtube subscribers -www.youtube.com

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today I'm going to show you how to promote your Youtube channel !! this method works 100% So let's see how to do that! firstly I teach you what happens here.

basically, I used Instagram for this job. first I create an Instagram profile then I publish several posts .after that I increase Instagram followers using some kind of magic
then you can promote your youtube channel !!!!! totally free .!!!!!

sample image

1) first I create an Instagram profile

2) Now I try to publish youtube promotion image photo so I choose my image from the image gallery (don't use too many filters)

3) I type hashtags in write caption option

4) that's all. after a few minutes later check your Instagram account. a few days later you can promote your youtube channel !!! To increase your followers you need to publish several posts using this method don't forget to do it continuously .!!!!

What are these hashtags? & let's see what happen in hashtags

What is a Hashtag?
A hashtag is a label for content. It helps others who are interested in a certain topic, quickly find content on that same topic.

A hashtag looks something like this: #conount or #abc...

How to use hashtags
It’s a pretty simple procedure – you can add a hashtag in the comments or captions of your photos. Hashtags on a post that’s set to public will be displayed on the relevant hashtag page. Did you know you can also add hashtags to your Instagram Stories? You can do this in two different ways – One is by using hashtag stickers, and the other is by simply typing the hashtags using the text tool. Unfortunately, just writing every single hashtag relevant to your post isn’t going to get you more Instagram followers! So how do you use this powerful tool to your advantage?

Be specific
Choose tags that describe your account, your business, and your target market. Avoid spammy hashtags that have been used a million times or more. You may get a couple of likes but your post will be lost in the crowd and targeted by bots, which isn’t going to help create an engaged group of followers.

Use Instagram Hashtags in your comments
Whilst you have the option to put up to 30 hashtags in your caption, users are becoming less engaged by the distraction of multiple hashtags accompanying your post. Putting your Instagram hashtags in the comments still allows for maximum reach without diverting attention away from your post.

Use the maximum number of hashtags
While 30 hashtags sound like a lot, now that you’re using comments instead of captions, this gives you more opportunities to get followers and increase likes. However, don’t feel the need to use all of them if you can’t think of 30 relevant hashtags. In the end, appropriate hashtag selection for your target audience is the most important factor.

Step into your target audience's shoes
Why is the user coming to your page? Whilst you may be tempted to use hashtags to describe why you think the picture is interesting, user interest is what’s driving likes and engagement and should be captioned accordingly. If you’re having trouble figuring out the best hashtags for maximum reach, begin by looking at your major competitors to see what they’re using to get Instagram likes. Alternatively, become your consumer and try using the search function to see what your hashtags bring up and how they move you.

Track your Instagram Hashtag success

If you’ve switched to a business profile (and you should – 80% of users follow a business on Instagram), you can also use Instagram’s Insights to evaluate the performance of posts. As well as reach and impressions, you can also see how the users who viewed your post found it. By analyzing your post insights, you can discover which hashtags are most effective at drawing new users to your posts. Instagram hashtags are a great way to create growth and connect with new and existing followers. Hopefully, these tips will help you increase your account’s potential and develop your own hashtag strategy!

ok now you know about hashtags!! let's see how to find hashtags to promote your youtube channel

hashtagsforlikes is the best place to find hashtags

1) Click the image
2) then type your target audience's name in my case I target programming people so I type "programming"
3) Click search button
4) Now scroll down find the "copy" button

5) Past that hashtags in write caption option that's all !!!

Marketing

Making YouTube Videos Safety Tips You Should Know

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Do you enjoy making short videos or movies? If you do, you will love YouTube. YouTube is an online video-sharing website that lets internet users, like you, upload videos that they made to the website, where they can be viewed by others. Although it is fun and exciting to make and share your own YouTube videos, you will want to display some caution when doing so. Posting videos on YouTube can be dangerous, especially if improperly done. That is why it is advised that you always keep internet safety in the back of your mind when creating your YouTube videos.

Perhaps, the most important safety tip that you need to remember is to protect your identity. You will want to refrain from mentioning your name in your YouTube videos, especially your full name. You will also want to refrain from mentioning your address in any of your YouTube videos. While you may think that mentioning the city or town that you live in is okay, as long as you don’t give your street address, you may want to rethink doing so. There are a large number of internet users who are resourceful; with the right information, they can easily find out important information about you, including where you live.

One of the reasons why YouTube is so popular, aside from the fact that you can watch or upload movies to the YouTube site for free, is the fact that you can rate, leave comments, or talk about YouTube videos with other internet users. If you talk with certain members enough you may end up developing a close online friendship with them. Still, it is advised that you keep the previously mentioned safety tip in mind; do not give out any of your personal information. Whenever you use the internet, whether you are using YouTube or not, you need to remember that it is difficult, if not impossible, to verify who is sitting behind the computer screen on the other end of your conversation. No matter what online exchanges take place, you will want to protect your identity.

When it comes to internet users further researching you, many YouTube video submitters wonder why anyone would do such a thing. While different individuals have different motives, you should always assume that those motives are not in your best interest. As stated above, different internet users have different motives, but one thing that seems to motivate them is seductive or attractive looking internet users. Even if you are creating a video blog or a comedy skit, you will want to keep a close eye on your appearance. Of course, you will want to look your best, but you want to be sure not to take it too far, as many can misinterpret your intentions; possibly putting you in harm's way.

It is also advised that you be careful with what you post online if you are making a video of yourself and your friends. You need to make sure that all video stars know your intentions of posting the video for sharing on YouTube. If you have a video that you shot candidly, you need to use your best judgment. You want to be cautious of ingraining on anyone’s privacy, as it may not only reflect negatively on you, but it may also land you in hot water. It is also advised that you refrain from posting clips of movies, television shows, or music videos that you do not have rights to. This is a violation of copyright. In most cases, your YouTube video will simply be pulled, but, in rare instances, you may be faced with legal action.

The previously mentioned safety tips are just a few of the many that you will want to keep in mind when making a video to upload on to the YouTube website. In all honesty, it is best if you just use your best judgment. Should you feel uncomfortable doing something, like just making a YouTube video in general, you are advised to listen to your gut free Web Content, as it is often the best sign of trouble to come.

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Source: from ArticlesFactory

Marketing

top Ideas To Advertise Your Small Business

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For businesses who are suffering from poor perception, advertising can really transform public opinion and that creates a more favorable impression.

As a small business owner, advertising your business to new potential customers is a must, and while word of mouth is nice, it rarely happens fast enough in order to be able to sustain your business or substantially grow your customer base. For this reason, let’s look at the most effective small business advertising that you can use for advertising your business in a cost-effective and efficient way.

Most Effective Small Business Advertising Print Advertising Direct Mail
Direct mail can be a very effective form of advertising for a small business. Even if you don’t have a mailing list, you can still geographically target your mail to reach a large number of potential customers in your local town/city.

Local Newspaper
Don’t forget about your local newspaper. Aside from box ads and advertising inserts, papers will often offer special advertising features showcasing particular businesses. An excellent place to advertise is in a special interest paper like Coffee News. These types of papers are specially designed and delivered to reach consumers in a unique way and can be one of the most effective forms of advertising for a small business.

Professional and Community Opportunities for Small Businesses

Professional Organizations
Every professional or business organization offers exclusive advertising opportunities for its members. This can range from free promotion on their website to special section newspaper advertising. Just being a member can be good small business advertising.

Trade Shows
Trade shows can also be a good way of getting a new business or idea known. While participating in large trade shows can be quite expensive, there are a lot of smaller opportunities that may work well for your business, from trade shows put on by your local business association, or through trade shows focused on particular industries.

Philanthropy
Another effective form of indirect advertising is a visible, tangible involvement in your local community. Partnering with other small businesses or local charities can be more than just good public relations. It can give you valuable market research, and connections with other businesses who can then refer customers to you when appropriate.

Non-Print Forms of Advertising For Your Small Business

Television
Advertising on the television can give you an incredibly wide market range. Some cable TV companies offer advertising ideas that are within the budget of small businesses, from advertising on the TV Guide Listings or Real Estate channels to running an infomercial.

Radio
Another idea you may not have thought of is radio advertising. Running ads on a local radio station can be both effective and relatively inexpensive. A catchy tune or phrase can stay with a potential customer long after they’ve turned off the radio.

Digital Advertising
In this digital age, you cannot forget the power of online advertising. Start by making sure that your business is listed on websites providing business information for your local area. Many municipalities offer business listing on their websites. Also, make sure that your business has its own website too.
If you already have an in-house mailing list, email advertising can work for you. Two of the benefits are that you can customize your emails to target specific groups of customers, and that pretty much everyone has at least one email address so you can have a wide audience base.

Facebook can be another effective advertising tool when used correctly.
While it can be difficult to gauge how successful the ad campaign is, it still offers the largest audience of online consumers. It's also relatively inexpensive compared to many other advertising options. You simply pay for ads as you post them, with no future requirements or contracts.

Learn What Works For Your Small Business
Each of the advertising methods listed above has the potential to help your small business succeed. The best practice would be to choose a couple of methods and focus mainly on those. Ask other small business owners in your area what forms of advertising they have found to be most effective. Most importantly, develop an advertising plan that meets your business needs, taking into account your advertising budget and your target audience Article Submission, and keep track of your results.

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Source:from ArticlesFactory